In this BasicsCamp, companies receive a practical look at how a holistic AI strategy emerges from individual AI initiatives. The focus is on how a clear strategic orientation provides direction, bundles pilot projects meaningfully, and involves relevant stakeholders at an early stage.

Focus areas of the session:

Participants learn how companies find the right entry point into the topic of AI and what components make up a solid AI strategy. Central success factors are made visible using success stories and application examples.

About the BasicsCamps digitalTRANSFORMATION:

Content-wise, our camps are divided into two routes: the AI Route as well as the Marketing Route. In the AI Route, current developments in the AI field are presented and initial impulses are given on how AI can be used and implemented meaningfully in the company. In the Marketing Route, central topics of modern marketing work are examined.





Further information:

Target group: Beginners in the topic "Digital Transformation" and SMEs

Content: Theoretical impulse; Method to learn; Joint a

The nationwide pilot and NRW anchor project KREGI (Climate and Resource Efficiency in Commercial and Industrial Areas) is creating an extensive and quantifiable catalog of measures for the planning and construction of resource-efficient commercial areas. The digital consultation hour format gives municipalities from the Rhenish mining area the opportunity to ask individual questions and receive advice on the future implementation of KREGI in their municipality.

How can intelligent image processing, robotic systems, and AI algorithms be connected to automate manual post-processing processes?

In the workshop, we show:

• AI-supported image recognition for precise workpiece analysis

• Robot-based post-processing with intelligent process control

• Integration of computer vision systems into existing production lines

• Practical live demonstration

Together with solid flow GmbH, KUKA Deutschland GmbH and Optonic GmbH, the TIP of the RH Cologne in the AI Village demonstrates how research and industry collaborate to automate manual processing processes and increase value creation in a data-based way.

When: 07. October 2026

Address: Studio 6 on the euronova Campus, An der Hasenkaule 10, 50354 Hürth

Goal:

Participants will understand how strong brands are managed strategically and which principles from the work of major international companies can be transferred to the mid-market. They will receive arguments for why branding is a central management issue, why brand management is also economically relevant, and how brand models provide orientation in day-to-day business.

Contents:

• Practical arguments for management and sales

• Insights from corporations and the mid-market: What global brands do differently and what is transferable

• Getting to know and classifying brand models: from the brand steering wheel to Brand Spotlight Consistency before perfection

• Why recognizability is often more important than the perfect difference to the competition

• AI as a brand and marketing sparring partner, prerequisites, possibilities for use, and limits



Transfer to everyday life:

Participants will assess their company with a short self-check against a starting position and note three concrete next steps for their brand work. The AI prompts shown will be provided for testing in their own company.



Growth Across Boarders is pleased to invite you to the 2026 edition of Growth Across Borders, taking place in Liège on October 8th at LégiaPark.

Designed as more than just an event, this edition aims to create meaningful connections across the Euregio, bringing together companies from Germany, the Netherlands, and Belgium to unlock new synergies and business opportunities in the life sciences sectors.

Whether you are looking to expand your network, explore new collaborations, or gain fresh insights, Growth AcrossBorders offers a unique environment to engage with key players of the Euregion.

Use matchmaking as an easy way to make new contacts Business collaborations start with a first contact!

The Innovation Congress is aimed at actors in the innovation ecosystem of North Rhine-Westphalia as well as those interested in the innovation location. It serves as a platform for networking and offers the opportunity to exchange views on current issues of the innovation location.

During the event, in addition to participating in Workshops in 12 thematic hubs – including the thematic hub Green Tech & Deep Tech – Claim and Reality in Companies of the KNUW.NRW – there is also the opportunity to engage in direct exchange with experts at the information stands and to learn more about innovative projects, technologies, and partnerships in the region.

The crowning finale of the Innovation Congress is the ceremonial presentation of the Innovation Prize NRW 2026. This prize honors individuals with outstanding innovations who make a significant contribution to the technological, economic, and social development of the state.

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